Hispanic Marketing
Reach 45 million potential customers easily and cost-effectively.
The U.S. Hispanic population now accounts for over $750 million in spending and one of every seven consumers in the U.S. marketplace. Penetrating this market requires culturally attuned messaging, in-language communications, and an understanding of cultural differences that influence the effectiveness of different media.
Vertis Communications has the marketing insight, media understanding and delivery vehicles to make your offering resonate with Hispanic consumers. Our end-to-end program development capabilities include:
- Vertis Customer Focus® Opiniones. Proprietary research from Vertis provides your company with important insights into Hispanic buying behavior and media usage across a wide variety of consumer categories.
- Brand communications. Rely on us to culturally adapt and appropriately translate your brand positioning into language that will be relevant and compelling to Hispanic consumers. From target customer analysis to a full suite of creative services, we have the ability to define, design, and create the right execution for your product.
- One-to-one marketing and target list development. As experts in one-to-one direct marketing, we will source and optimize targeting data to create high quality mailing lists that address your marketing objectives and enable customization of communications to individual households based on language preferences, buying behavior, and other characteristics.
- Media planning and placement. We combine micro-geographic targeting technology, media expertise, and understanding of Hispanic consumer behavior to define the precise mix of direct marketing, newspaper, and advertising insert products, door-to-door, and other locally targeted media that will achieve your marketing objectives.
Learn more about our Hispanic Services.
